Earlier this year Bet air was alued at o er 1

Last May sit-up T was wholly acquired by its then-majority shareholder Telewest Global (through its wholly owned subsidiary Screenshop), in a deal that alued the company at more than ?194m.. The channels comprise o bid t - the world's irst auction channel - and price-drop t , the world's irst alling price auction channel. COMPANY: Inspired Broadcast Networks WEBSITE: www.inspiredtg RE ENUE GROWTH 2002-04: 2,833 MEDIA MOMENTUM RANKING: 2 SECTOR: entertainment DESCRIPTION: Pro ides so tware and plat orms or ser er-based entertainment, betting and gaming. Inspired pro ides so tware and content to more than 30,000 pay-to-play networked terminals in pubs, shops, licensed betting o ices, bingo halls and casinos in the UK and abroad. Inspired pro ides consumers with a range o pop music, retail, entertainment, betting and gaming ser ices. ixed odd betting terminals managed by Inspired achie e more than ?10m in bets a day. Inspired also supplies irtual e ents to the betting community generating more than ?1bn in annual turno er or the industry.

COMPANY: Sit-Up T WEBSITE: www.sit-up RE ENUE GROWTH 2002-04: 261 MEDIA MOMENTUM RANKING: 25 SECTOR: T retailing DESCRIPTION: Since 2000 Sit-up T has pioneered retail T channels in the UK. In an increasingly cluttered cyberspace, ibrant has launched two products that enable clients such as Uni ersal McCann, Microso t and NEC to communicate with their customers when they're most likely to be interested in purchasing their products. With o ices in San rancisco, London and New York, ibrant Media enables its international network o web publishers to optimise the alue o their content by harnessing its "intelligent" ad ertising technology. COMPANY: ibrant Media WEBSITE: www. ibrantmedia RE ENUE GROWTH 2002-04: 346 MEDIA MOMENTUM RANKING: 9 SECTOR: online ad ertising DESCRIPTION: ounded in 2000 by Doug Ste enson and Craig Gooding, two ormer AOL executi es, ibrant Media has been one o the pioneers o contextual online search. Latitude now has nearly 70 search engine marketing sta working in three o ices.

The company's turno er or 2005 was ?18.8m, and enables clients such as Alliance and Leicester, Auto Direct and Ocean inance to rank in the best possible positions on the search results page. rom only six sta and ?100,000 in sales in 2001, the company has grown to become one o the UK's leading search engine marketing agencies. According to Nielsen NetRatings, Europe alone has nearly 100 million search engine users. Earlier this year Bet air was alued at o er ?1.5bn when it sold 23 per cent o its shares to So tbank, the Japanese technology group. COMPANY: Latitude WEBSITE: www.searchlatitude RE ENUE GROWTH 2002-04: 3,659 MEDIA MOMENTUM RANKING: 1 SECTOR: search engine marketing DESCRIPTION: ormerly Corporem Global, Latitude was ormed in 2001 as one o the UK's irst search engine marketing irms. A pri ately owned company, its largest shareholders are Andrew Black and Edward Wray, the co- ounders.